Apr 29 | 13:45 - 14:05

Creating Profitable Synergies Between Retail and Marketplace

Room: Open Platform


Grocery Launching an enterprise marketplace as an established retailer brings a particular set of challenges. When managed successfully, retail and marketplace come together to create synergies which yield benefits for customers and drive growth for the whole company. Learn how Best Buy Canada successfully maneuvered these tough topics: - Cannibalization - Change management - To build vs buy your marketplace and how to integrate into legacy systems Hear all the best practices from the point of view of the eCommerce director and the CTO.

The speakers

Tzipi Avioz


EVP Customer Success


Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology.


Read Mirakl’s latest eBook: “Platform Your Business to Win" to learn the different types of platform models, Platform Pioneer stories, and the first steps you should take to kick start your business' platform revolution.