Apr 29 | 11:30 - 12:05

Why brands should break up with Amazon and join curated marketplaces

Room: Master Stage


Retail With news of Nike stopping their sales through Amazon, curated marketplaces are looking like an even more attractive option for brands to reach a larger audience. Hear the way Platform Pioneers have successfully leveraged their curated marketplace to work with brands in order to strengthen their own differentiation against the "Amazon's" in their space.

The speakers

Joanna Hummel

H&M - Afound

Managing Director

Ralph Percival


eCommerce Director


Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology.


Read Mirakl’s latest eBook: “Platform Your Business to Win" to learn the different types of platform models, Platform Pioneer stories, and the first steps you should take to kick start your business' platform revolution. 


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