Event Agenda

08:45 - 09:30
Welcome Coffee
09:00 - 09:30
Welcome & Agenda
JessicaIandiorio (Mirakl)
09:30 - 10:25
Ecosystems: The Future of Business (Feat. Christian Agger, Head of Digital, Satair, Daniel Hansson, Head of B2B Sales & Marketplace, Afound and Scott Bain, Partner at Bain Capital Ventures)
The future of business is here. Success is no longer defined by what products you exclusively own and sell, but instead by the quality of your partner ecosystem. The stronger your partner ecosystem, the greater the value you can offer customers. Hear from Mirakl's Co-CEO Adrien Nussenbaum and our innovative customers about their strategy to grow a partner ecosystem and through their marketplace journey. Plus Scott Friend, partner at Bain Capital Ventures, will talk about what to be aware of and how to navigate the transformational journey.
ChristianAgger (Satair)ScottFriend (Bain Capital Ventures)DanielHansson (Afound)AdrienNussenbaum (Mirakl)
10:25 - 10:55
Go beyond selling products. Start selling experiences. (Feat. Romain Roulleau, Deputy CEO Digital & Customer, Conforama and Ales Drabek, CDO, Conrad)
Mirakl launched the marketplace platform for services in 2018 with the vision to help our customers become more to their customers. Hear from two Mirakl "platform pioneers" about their journey to offer complementary services alongside products to really embrace the customers needs, and offer a true one-stop-shop.
TzipiAvioz (Mirakl)AlesDrabek (Conrad)RomainRoulleau (Conforama)
11:35 - 12:05
Meeting B2B buyer expectations in a rapidly changing world (feat. Johan Nilsson, Vice President, Tetra Pak and Charles Nicholls, SVP and Global Head of Upscale Commerce, SAP)
B2B customer buying behaviors and expectations are changing rapidly. How can you reduce the complexity of delivering your products and services to more customers on a global scale? Hear from Tetra Pak, the world's leading food processing and packaging solutions company about their ambition to become a true one stop shop for their customer's maintenance, repair & operations needs.
CharlesNicholls (SAP )JohanNilsson (Tetra Pak)
11:35 - 12:05
The secrets to building expertise & a winning marketplace organization (Feat. Anne-Sophie Rembault, Ecommerce Director, Conforama, Mona Landh, Marketplace Product Owner, Afound)
What does it take for a retail business to build their platform teams and expertise from scratch? Learn how leading retailers built high performing marketplace teams with Mirakl University & Services and how their teams are now driving the growth strategy forward.
Anastasia Derly (Mirakl)MonaLandh (H&M - Afound)Anne-SophieRembault (Conforama)
12:05 - 12:30
Leveraging Marketplace Data to Develop Your Customer Proposition & Fuel Growth (Feat. Stefano Toro, Marketplace Director, Walmart Mexico and Andy Stephen, Customer Success team lead, Mirakl)
An online marketplace is the best way to learn what else your customers want. The data flowing from marketplaces can have the power to change how your organization sees itself. But how do you best leverage marketplace data to understand new customer demand and redefine your value? Hear how Walmart Mexico are mining valuable insights from their marketplace data.
AndyStephen (Mirakl)StefanoToro (Walmart)
12:05 - 12:30
The future of procurement (Feat. Pau Monserrat, Purchasing Processes & Administration Director, Coperama and Olivier De Panafieu, Co-Managing Partner at Roland Berger)
When business buyers demand the exact same experience as personal buyers, what does that mean for the future of procurement? The change is already well underway, especiallly at Coperama, a Procurement Platform for the hospitality industry owned by NH Hotel Group. Join us for an in-depth discussion to hear how Coperama are harnessing the marketplace model to serve the evolving buyer demands and create more modern business buying experiences.
PauMonserrat (Coperama)MagaliTestard (Roland Berger)
12:30 - 13:45
13:45 - 14:15
Creating a unified customer experience with retail and Marketplace (Feat. Paul Greenberg, Fouder at Nora, Brendan Toupin, Director of eCommerce at Best Buy, Laurie-Anne Moussier, Digital Director at BHV)
The Head of eCommerce has an important role to play in harmonizing Marketplace and eCommerce teams. Creating a unified customer experience depends on building synergies with the retail side of the business. Join Heads of eCommerce, from two iconic omni-channel retailers, as they have an open discussion with Paul Greenberg, retail advisor and investor. They will cover everything from the perceptions, challenges, and opportunities of the Marketplace, as seen from the point of view of the Head of eCommerce.
PaulGreenberg (NORA Network)Laurie-AnneMoussier (BHV)BrendanToupin (Best Buy)
13:45 - 14:15
How Metro Cash & Carry transformed into an omni-channel B2B Marketplace (feat. Sylvain Bozoc, Head of E-commerce & MarketPlace, Metro Cash & Carry)
Metro, a leading independent catering provider, is on an ambitious path to deliver an unrivaled experience to their professional customers. Find out how the marketplace model is driving their omni-channel strategy, expanded product offering and complimentary services.
SylvainBozoc (Metro Cash and Carry)AlbanRoger (Mirakl)
14:15 - 14:45
Ready to self-disrupt? Learn how the platform economy is changing the face of fashion (Feat. Daniel Hansson, Head of B2B Sales & Marketplace, Afound and Simon Torrance, managing Director at Factor10)
With the fashion industry undergoing a transformation, traditional retailers are finding new ways to grow. In 2018 H&M Group launched a new brand – Afound – with a new concept to build an ecosystem of retail partners previously seen as competitors. Afound disrupts the world of fashion – using a platform business model to invite other retailers and brands to create exceptional value for their customers. Join Afound and their partner MQ – a 60-year-old Swedish retailer with over 120 stores – to learn why they joined forces and became part of the platform revolution.
DanielHansson (Afound)SimonTorrance (FACTOR10.io)
14:15 - 14:45
Strategic positioning for B2B marketplaces: how to "sell" to your customers (feat. Axel Mouquet, CCO at Webhelp Payment, Christophe Meyer, Senior Manager Digital Business Development at Freudenberg and Ales Drabek, CDO at Conrad)
Successful B2B marketplaces need to properly cater to the needs of different types of business buyers. Getting your customers onboard is key. Learn how leading B2B organizations, across industries, have tackled the challenge of getting their customers to adopt the marketplace, and the benefits their companies are reaping.
AlesDrabek (Conrad)ChristopheMEYER (Freudenberg)AxelMouquet (Webhelp Payment Services)
14:45 - 15:15
Marketplaces are fueling the aftermarket (feat. Christian AGGER, Head of Digital & Business Transformation, satair)
Aftermarket continues to thrive, and has become one of the fastest-growing segments in online sales. With big stakes come big challenges, but also opportunities. Satair, part of Airbus, global leader for commercial parts, is set to become the first one-stop-shop for the aerospace industry. Join this session, with VP Head of Digital & Business Transformation, and CEO & founder of e2y, to learn how Satair are using the platform model to take control of the aftermarket opportunity.
ChristianAgger (Satair)LaurentChristen (e2y)
14:45 - 15:15
The Marketplace Bottom Line: a model for explosive growth (feat. Gabby Leibovich, Co founder, Catch Group)
When Gabby Leibovich was building his growth plan, he knew marketplace would be at the heart. But, how to get there was a question. Hear concrete steps that allowed them to go from $1M to $200M GMV in 2 years, and the lessons they've learned about opening an "everything store
TzipiAvioz (Mirakl)GabbyLeibovich (Catch Group)
16:00 - 16:10
B2B Track Key Insights with Cybersource (Feat. Laurent Christen, and Justin Fraser, CEO at e2y and Justin Fraser, Head of Entreprise & Alliances Sales at Cybersource)
All eyes are on B2B eCommerce since the market hit the $1 trillion mark. Cybersource will host a candid discussion following the B2B sessions to dive deeper on the future outlook of B2B eCommerce. Don't miss this session which will provide you with a complete download on the key insights and opportunities from all of the B2B track customer panels.
LaurentChristen (e2y)JustinFraser (Cybersource)
16:10 - 16:40
Global Product Update: The Mirakl Marketplace Platform (feat. Kelly Gow, Product Manager, Mirakl and Julie Dando, Senior Project manager, Mirakl)
Learn about our latest innovations and see how our customers get creative with the Mirakl Platform. We'll share our vision for the coming years and provide a sneak peak of our newest product set to disrupt the marketplace ecosystem.
Julie Dando (Mirakl)KellyGow (Mirakl)
16:40 - 17:10
The marketplace heavy hitters: from $1 billion valuations to $40 billion revenues (Feat. Fanny Ponce, Managing Director North & West Africa, Jumia , Thomas Métivier, Marketplace Director at Cdiscount and and Erik-Jan Quik, Director Netwerk, Bol.com)
Hear the story of established marketplaces who've experienced explosive growth with a marketplace model. Whether it be in the services domain, in B2B or in retail, learn how they built a compelling offer, and the supporting teams necessary to achieve hypergrowth.
Pierre-Henride Menthon (Challenges)ThomasMétivier (Cdiscount)Fanny Ponce (JUMIA)Erik-JanQuik (Bol.com)
17:10 - 17:35
3 years later: The Impact of Online Marketplace (feat. Adrien Nussenbaum, CEO at Mirakl and Thierry Hay-Sabourin, VP, Best Buy)
Accelerate your learning & performance by hearing from one of our longest running and highest performing clients. Best Buy Canada will share how they used they're online marketplace to build breadth in new categories like baby products, and re-asserted category dominance in Electronics.
ThierryHAY-SABOURIN (Best Buy)AdrienNussenbaum (Mirakl)


Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. 


Read Mirakl’s latest eBook: “Marketplaces, the Platform Revolution”. Learn why the platform model is the most successful business model today.


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