Master Stage

Platform Vision

Day 1 :

April 29, 2020
08:30 - 09:30
Welcome Coffee
09:30 - 10:15
Beyond Frontiers: Establishing a Marketplace Alliance
Featured Keynote If the last decade has taught us anything about eCommerce, it's that Marketplaces are here to stay. Currently over 50% of the world's online transactions happen on Marketplaces and this number is expected to grow to 65% by 2022. What are leading companies across the globe doing in response? Platform Pioneers from different industries come together to share insights on: - How they view competition in their markets moving into 2020 and beyond - Strategies to ensure survival and sustainable future success - How they plan to adapt to customer demands to differentiate and compete better - Why B2B Marketplaces have more than doubled since the first Mirakl Summit and now represent USD 12.2 tn GMV.
LuizEscobar (Carrefour BR)FlorenceGourgeon (THALES)MariusLüeckemeyer (MediaMarktSaturn Retail Group)
10:15 - 10:55
The Rise of Platform Pioneers
Opening Keynote
AdrienNussembaum (Mirakl)JulieWalbaum (Maisons du Monde)
10:55 - 11:30
Networking Break
11:30 - 12:05
Why brands should break up with Amazon and join curated marketplaces
Retail With news of Nike stopping their sales through Amazon, curated marketplaces are looking like an even more attractive option for brands to reach a larger audience. Hear the way Platform Pioneers have successfully leveraged their curated marketplace to work with brands in order to strengthen their own differentiation against the "Amazon's" in their space.
JoannaHummel (H&M - Afound)RalphPercival (Joules)
12:05 - 12:30
Transforming Into a One-Stop Shop for DIY
Retail The DIY and home improvement verticals have a massive eCommerce opportunity waiting in the wings. The Bunnings website is already the third-most visited shopping and classifieds site in Australia. That’s a particularly impressive number when you realize that the retailer just launched eCommerce for the first time last year. Hear how the marketplace is going to play a big part in transforming Bunnings into a one-stop shop.
12:30 - 13:45
Lunch Break
13:45 - 14:15
Wholesale Disruption: A Distributor's Place in the New Value Chain
Wholesale The platform model is disrupting business-as-usual for wholesale. The entry of digital-native companies like Amazon and eBay increases the urgency to act now or lose one's place in the value chain. Hear from Pioneers in food service & electronics sectors about their marketplace strategy for building a winning customer proposition to come out on top.
AlesDrabek (Conrad Electronic SE)RichardFletcher (Food Service Online)JulianOwen (Turner Price)
14:15 - 14:45
How Global Digital Ecosystems Create Value for Aftermarket
Manufacturing Aftermarket continues to thrive, and has become one of the fastest-growing segments in online sales. With big stakes comes big challenges, but also opportunities. Learn the strategies of Platform Pioneers who are using the platform model to take control of the aftermarket opportunity.
BjarkeSejersen (Satair A/S)MatthieuSimon (Roland Berger)
14:45 - 15:15
Why Big Ambitions Yield Big Rewards: Scaling eCommerce with Marketplace
Grocery Carrefour Brazil, the country’s largest food retailer in LATAM's biggest country market, set their ambitions high from day one, and have been successfully scaling their organization to drive profitable growth through their marketplace. Learn how they: - Transformed their business by embracing the platform model - Improve eCommerce margins by leveraging the marketplace - Differentiate against competitors with a vision to deliver more customer innovations in the coming years
LuizEscobar (Carrefour BR)
15:15 - 16:00
Networking Break
16:10 - 16:40
The Mirakl Marketplace Platform: Everything You Need to Know
Global Product Update Learn about our latest innovations and get a sneak peak at the future of the Mirakl Marketplace Platform, as we reveal some of the most exciting new capabilities to come on Mirakl's product roadmap.
AnthonyLarkin (Mirakl)
17:05 - 17:35
The Platform Pioneer Endgame: A Look Back on Key Learnings and a Look Forward at the Future of Platforms
Fireside chat How do you measure success in year 1? How do you keep scaling in year 2? What does a 3 year ROI look like? Hear from a top executive as we cover their journey to platform their business and what the future growth opportunities are after reaching marketplace maturity.
18:00 - 22:00
After Party

Open Platform

Platform Pioneer Village

Day 1 :

April 29, 2020
08:30 - 09:30
Welcome Coffee
10:55 - 11:30
Networking Break
11:30 - 12:05
Taking your B2B marketplace global: key learnings
Retail What does it take to scale your B2B marketplace implementation regionally, or globally? Whether you're a current Mirakl customer looking to scale, or evaluating a platform for the first time, you will learn useful tips, common challenges and insights to successfully roll-out a global B2B platform.
ElinLiljemark (Tetra Pak)
12:05 - 12:30
Best Practices for Pricing from a B2B Procurement Marketplace
B2B Coperama, owned by the NH Hotel Group, is the first procurement platform for the hospitality industry. Join us to learn the best practices for a quick go-to-market and how to streamline pricing for B2B purchasing.
PauMonserrat (Coperama)
12:30 - 13:45
Lunch Break
13:45 - 14:05
Creating Profitable Synergies Between Retail and Marketplace
Grocery Launching an enterprise marketplace as an established retailer brings a particular set of challenges. When managed successfully, retail and marketplace come together to create synergies which yield benefits for customers and drive growth for the whole company. Learn how Best Buy Canada successfully maneuvered these tough topics: - Cannibalization - Change management - To build vs buy your marketplace and how to integrate into legacy systems Hear all the best practices from the point of view of the eCommerce director and the CTO.
TzipiAvioz (Mirakl)
14:05 - 14:25
Marketplace's Role in Boosting Omnichannel Strategy
Retail For Worten (Sonae Group), Portugal's leading home electronics retailer, there was no question that with 40%+ click & collect orders already on their eCommerce store, their 190 stores had to be integrated to the new marketplace assortment. Hear why this omni-channel retailer launched deliver-to-store with their Mirakl-powered marketplace from day 1, and take a deep dive to learn: - What is the customer experience for delivery, pick-up and returns? - What kind of challenges they faced including change management? - What are the results for the business and for customers?
14:25 - 14:45
Dropship 2.0: How this DIY pureplayer transformed their online offering
Retail In the DIY space, moving quickly and driving customer convenience are critical when competition is only a click away. Brico Privé, a leader in online DIY flashsales, knew they had to act fast to increase their online offering for customers. Learn how this Pioneer is leveraging Mirakl for dropship to boost their extended catalog and fuel their future online growth.
14:45 - 15:05
Building an Integrated Customer Experience for Services
Retail Conforama, a leader in home & furniture, was already running a successful marketplace when they decided to go beyond just selling products, and transform into a true one-stop-shop by adding complimentary services. Find out how they built partnerships with service providers and how they integrated the new services offering to provide a seamless customer experience.
Anne-SophieRembault (Conforama FR)
15:15 - 16:00
Networking Break
18:00 - 22:00
After Party

ABOUT MIRAKL

Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology.

eBook

Read Mirakl’s latest eBook: “Platform Your Business to Win" to learn the different types of platform models, Platform Pioneer stories, and the first steps you should take to kick start your business' platform revolution. 

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